Chester Racecourse
Sam Martin is an experienced marketing and communications professional currently serving as the Head of Marketing & Communications at Chester Race Company Ltd since January 2021. With a strong background in delivering impactful marketing strategies, Sam has previously worked as a Marketing Consultant at SJM Marketing and Communications and as a Marketing Manager for Culture Liverpool, where responsibilities included managing major event campaigns and partnerships. Sam has a proven track record of leading multi-channel communication efforts across various sectors, optimizing budgets, and producing comprehensive return on investment reports. Prior experience includes roles at Marketing Cheshire, focusing on tourism campaigns, and a position as Production Assistant at Cascade Productions. Sam holds a Bachelor's Degree in Music Theatre & Entertainment Management from the Liverpool Institute for Performing Arts.
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Chester Racecourse
Established in 1539, Chester Racecourse is officially recognised by the Guinness Book of World Records as the Oldest Racecourse in the world, still in operation. Chester is in fact a 365 days’ a year operation, attracting over 330,000 visitors annually at race day fixtures and non-race day events. Recognised as a leader in its field, Chester Racecourse consistently pushes boundaries to ensure the racecourse product delivers the optimum experience and opportunities for visiting horsemen and the general public. The racecourse has consistently been awarded the Gold Standard Award by the Racehorse Owners Association (ROA), since the award’s inception in 2008 and was awarded the prestigious title of Large Racecourse of the Year, when the award was launched in 2015 and again in 2018 and 2019.