Lally Carmichael is an experienced marketing professional with a strong background in integrated marketing and digital operations across leading companies including Chewy, Reebok, and adidas. Currently serving as Integrated Marketing Manager at Chewy since February 2021, Lally has previously held roles such as Site Merchandising Manager and Visual Merchandising Analyst. Significant achievements include managing the exit strategy for a €40M customization business and directing digital experience planning for a €60M global activation at Reebok. With expertise in product lifecycle management, data analytics, and consumer behavior, Lally has delivered impactful results, including significant increases in traffic and sales. Lally holds a Bachelor of Arts in Applied Psychology and Human Development from Boston College and has continued education through NOLS.
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