Cheyenne Frontier Days
Nicole Gamst has held a variety of marketing roles over the past 25 years. In 1993, they began their career as a Project Manager at Boston Marketing. Two years later, they moved to Overland Trading Company as a Marketing Manager, where they managed retail promotions and store communications, planned and implemented customized store promotions, and produced store graphics, lightbox headers, props, and point-of-purchase displays. In 1997, they joined The Rockport Company as a Visual Merchandising Supervisor, supervising, planning, and implementing national visual display campaigns, producing and maintaining monthly window programs, and coordinating with design and sales departments to determine brand messages for in-store product support. Finally, in 1999, they became the Chief Marketing Officer for Cheyenne Frontier Days, directing the marketing effort for the annual Western celebration and strengthening the brand presence in the competitive marketplace with progressive strategies and creative.
Nicole Gamst attended the University of Connecticut from 1991 to 1993, where they earned their M.B.A. in Marketing. Nicole then attended the University of Massachusetts Amherst from 1987 to 1991, where they earned their B.A. in Political Science.
Cheyenne Frontier Days
Cheyenne Frontier Days is a huge festival dedicated to preserving the culture and traditions of America's Old West. The centerpiece of this Western celebration is the world's largest outdoor rodeo, which draws top professionals who compete for more than $1 million in cash and prizes. Complementing the daily rodeo action are behind-the-chutes tours, trick riding, and a wild-horse race. A Native American Village, an Old West town called "Wild Horse Gulch," a saloon, square dancing, a chuck wagon cook-off, pancake breakfasts, and an art show carry through the frontier theme. Rounding out the program are a carnival midway, an air show, top-name entertainment, professional bull riding shows, and several parades that include antique carriages and automobiles.