Geoffrey Umba

Geoffrey Umba serves as the Head of Service Management for South-Western Europe at CHG-MERIDIAN since April 2017, previously advancing through roles including Country Service Manager for Belgium, Luxembourg, the UK, and Ireland, where key contributions included service development, partner selection, price negotiation, and relationship building. Prior to CHG-MERIDIAN, Geoffrey held positions at 4SPOTS as Regional Service Manager and Business Development Manager, driving client portfolio growth and revenue generation. At British American Tobacco, roles included International Communications Manager and Trade Activation Executive, focusing on internal communications and B2B customer engagement. Geoffrey's career also includes experience at L'Oréal in product management and brand development, complemented by a robust educational background with an MBA in International Management and a Master's in Marketing.