Serena Yeh

Serena Yeh is an accomplished digital marketing professional with extensive experience in sports and communications. Currently serving as Senior Manager of Digital Partnerships at the Chicago Bulls since November 2018, Serena has progressed through various roles within the organization, demonstrating expertise in digital content management and partnerships. Prior experience includes communications internships at the Chicago Fire Soccer Club, Asian Tour, and The Straits Times, where Serena contributed to social media strategies and press releases. Serena's educational background includes a Master’s degree in Journalism from Northwestern University and a Bachelor's degree in Communication Studies from Nanyang Technological University Singapore, complemented by international study experiences at Shanghai Jiao Tong University and The University of Texas at Austin.