Terése Whitehead

Terése Whitehead has over 25 years of experience in sports and entertainment, specializing in marketing strategy, branding, and athlete relations. After earning a degree from the University of Michigan, Terése began as an Account Executive at HA-LO Sports and Entertainment before holding various marketing roles with the Atlanta Hawks and Atlanta Thrashers. Terése later joined Williams & Connolly as a Sports Marketing Specialist, eventually becoming Senior Manager. They contributed to the launch of Tandem Sports + Entertainment, where Terése served as SVP of Marketing and Brand Development. In May 2024, Terése was appointed the inaugural Executive General Manager of Name, Image, and Likeness (NIL) for the University of Michigan Athletics, partnering with Altius Sports Partners to shape the department’s NIL strategy.