Chris Diede's work experience is as follows:
1. Chief Commercial Officer at Chill-N-Reel (2020-present): As the head of marketing and ecommerce for a startup outdoor sports brand, they are responsible for overseeing the company's go-to-market strategy, branding, direct-to-consumer ecommerce development, B2C marketing, digital advertising, social engagement, and B2B lead generation. Chris successfully increased sales by 30x from the previous year.
2. Consultant / Founder / CEO at Piper James, LLC (2012-present): Chris provides consulting services to both startups and corporations, offering guidance and support in product development, marketing, launch, go-to-market strategies, business development, and sales planning and execution.
3. VP Marketing / Co-Founder at MPIRICA Health, Inc. (2014-2022): As co-founder of an AI-powered digital health and data analytics company, they played a key role in go-to-market planning, product strategy, UI/X development, partner management, demand generation, user acquisition, PR, CRM, business development, enterprise sales, and fundraising.
4. Board of Advisors at Krochet Kids, Intl. (2010-2014): Chris served as a member of the board, providing guidance and support to the organization.
5. Head of Digital Strategy & Marketing at DGWB (2007-2012): DGWB Advertising & Communications acquired Chris's web development and digital marketing agency. In their role, they expanded marketing and branding opportunities for clients and acquired new businesses.
6. CEO / Founder at Argus Interactive Agency (2002-2007): Chris founded and led Argus Interactive, a digital marketing and cloud software development firm. Chris established strategic partnerships, built business development relationships, and grew the company's revenue by offering innovative interactive solutions.
7. VP Marketing & Business Development (Web Hosting/Development Division) at Freedom Communications (2000-2002): Chris was recruited to help start a web hosting and development company. Chris identified and developed revenue-generating product marketing opportunities and led a team focused on providing customized web marketing solutions.
8. Senior Project Manager at Rare Medium (1999-2000): Chris worked at a top interactive agency, leading cross-functional teams in the development and deployment of large-scale websites and online initiatives for various brands.
9. Director, Digital Marketing & Media Relations at Vanguard University (1998-1999): Chris drove Internet initiatives and strategies, created the university's first website, and managed its online presence and media relations.
Chris Diede has a Bachelor of Arts degree in Marketing from Vanguard University of Southern California. Additionally, they hold a Certificate in Applied Sustainability from California State University, Fullerton, specifically in the field of Applied Sustainability. In May 2011, Chris obtained the certification of "Applied Sustainability - Gateway to Economic Growth" from California State University - Fullerton.
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