Caito Maia

Caito Maia is the founder of Chilli Beans, a bold and accessible brand established in 1997 that has become a market leader in Brazil. In 2019, Caito Maia expanded entrepreneurial efforts by founding Ótica Chilli Beans, focusing on high-quality lenses and frames with a unique customer experience. Since 2016, Caito Maia has also been a speaker, sharing insights and experiences to empower entrepreneurs in storytelling and market transformation. Additionally, Caito Maia served as an investor on Shark Tank Brasil from 2017 to 2023, advocating for the importance of passion in business over purely financial metrics. Caito Maia is an alumnus of Berklee College of Music.