Alex Zhuoya Z.

Alex Zhuoya Z. has extensive experience in marketing analytics with a focus on growth and performance. Currently working at Chime since September 2021, Alex specializes in growth marketing, paid media, campaign optimization, performance analytics, experimentation, marketing mix modeling, and channel expansion, along with financial planning for marketing budget allocation. Previously, at The Clorox Company from February 2019 to September 2021, Alex held the position of Associate Global Insights Manager, where responsibilities included multi-touch attribution for paid media performance analysis, marketing effectiveness measurement, A/B testing, and first-party data analysis. Alex also served as Global Insight Data Analyst at The Clorox Company, focusing on marketing measurement and analytics. Earlier experience includes a digital analytics internship at Kaiser Permanente, emphasizing web analytics and market research. Alex holds degrees from Washington University in St. Louis - Olin Business School and Shandong University.