Chen Yihong

Chairman at China Dongxiang

Mr. Chen Yihong, is the founder, chairman and executive director of the Company. Mr. Chen is primarily responsible for the management of the board, company investment operations and corporate planning. Mr. Chen joined the Company in March 2007. Mr. Chen has extensive experience in the sporting goods industry in China. From 1991 to 2005, Mr. Chen was the vice-general manager, general manager and chief executive officer of Beijing Li Ning Sports Goods Co., Ltd. and the executive director of Li Ning Company Limited, a company listed on Hong Kong Stock Exchange. Mr. Chen had completed an executive Master's in business administration degree from Guanghua School of Management of Peking University in 2002. Mr. Chen had completed "China CEO Program" of Cheung Kong Graduate School of Business in 2009.


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China Dongxiang

China Dongxiang (Group) Co., Ltd. is principally engaged in brand development, the design and sales of sport-related apparel, footwear and accessories in Mainland of People's Republic of China, Macau and Japan. The Company operates its business through three segments. The China segment is engaged in the distribution and retail of sport apparel under Kappa Brand and other brands and international business which includes the provision of Kappa Brand products for other Kappa licenses in other countries. The Japan segment is engaged in the distribution and retail of sport apparel under Kappa, Phenix and other brands. The Investment segment is engaged in investment in kinds of financial assets and treasury products issued by commercial banks.


Industries

Headquarters

Beijing, China

Employees

501-1,000

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