Matthew Xu

Matthew Xu is a seasoned professional with a diverse background in project management and creative leadership within the advertising industry. Currently serving as a Project Manager at China Mobile Hong Kong since June 2023, Matthew previously held positions as Associate Creative Director at Wunderman Thompson and Hakuhodo Inc., where responsibilities included managing creative teams and overseeing campaign processes for major clients like KAO and Otsuka. Earlier career experiences include significant roles at BBDO Worldwide and Publicis as a Senior Copywriter, where Matthew developed high-profile campaigns, including vivo's global branding during the FIFA World Cup 2018. Matthew's career commenced at Neo@Ogilvy as a Media Executive and a brief stint at PCCW as a Marketing & Communication Officer, complemented by advanced degrees in Advertising and Business Administration from The Chinese University of Hong Kong and Sun Yat-sen University, respectively.