Travis Siu

Head Of Digital & Intelligent Marketing at China Mobile Hong Kong

Travis Siu is an accomplished marketing professional with extensive experience in the telecommunications and digital marketing sectors. Currently serving as the Head of Digital & Intelligent Marketing at China Mobile Hong Kong since August 2016, Travis has successfully built a new digital team focused on E-commerce and Digital Marketing while exploring innovative areas such as Web 3.0 and blockchain technology. Previous roles at China Mobile include Head of Consumer Business and Department Head of Customer Value Management, where responsibilities encompassed customer acquisition, retention, relationship management, and business partnerships. Prior experience includes positions at SmarTone, where Travis managed fixed line and broadband businesses, and at Nielsen, focusing on consumer insights through market research.

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China Mobile Hong Kong

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China Mobile Hong Kong Company Limited ("CMHK"​) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941) (NYSE: CHL), which ranks 47th on the Fortune Global 500. CMHK was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong. CMHK’s 4G LTE service covers two major standards LTE FDD and TD-LTE, and launched the world’s first converged commercial LTE network in 2012. In 2016, CMHK became the first mobile operator* to provide 4G network coverage in 16 tunnels throughout Hong Kong and entered the 4.5G new era in November 2016. In Dec 2016, CMHK has ranked first* in the number of 4G data roaming coverage destinations among all the mobile network operators in Hong Kong, offering one-stop communication services in more than 100 destinations worldwide. In 2017, CMHK introduced the “Supreme” Service Plan Series, encompassing the “Supreme Global”, “Supreme Asia” and “Supreme Greater China” Service Plan options with superior benefits of data roaming coverage, allowing customers to enjoy worry-free data roaming service with an irresistible monthly fee.