YW

Yuanzhe Wen

Senior Operational Marketing Manager at China Unicom

YuanZhe Wen is a seasoned marketing professional with extensive experience in operational marketing, digital campaigns, and brand management. Currently serving as a Senior Operational Marketing Manager at China Unicom since November 2018, YuanZhe successfully planned projects aimed at increasing customer engagement and revenue. Previous roles include Digital Marketing Manager at Huangbaoche APP, where a notable campaign generated over 100 million exposures, and Marketing Manager at Secoo China, focusing on branding strategies across various sectors. Early career positions include a trainee sales consultant at Louis Vuitton and an intern journalist. YuanZhe holds multiple degrees in management from prestigious institutions such as emlyon business school and Aston University, complemented by a bachelor's degree in French language from Beijing International Studies University.

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