Bianca D.

Bianca D. currently serves as the Global Marketing Lead for the Scotch Whisky Portfolio at Chivas Brothers, since May 2022, where a unified, consumer-centric approach and a data-driven framework have been implemented to enhance marketing effectiveness. Prior to this, Bianca held various roles at Sky, including Marketing Strategy & Planning Controller for NOW, where oversight of marketing planning and performance evaluation was crucial. Additional experience includes leadership roles at Business in the Community, insights management for dunnhumby, and account management at Booking.com and DDB, all contributing to a robust marketing and strategic planning skill set. Education includes an MSc in Marketing from UCD Michael Smurfit Graduate Business School and a PgDip in Advertising and Digital Communications from Technological University Dublin.