Kelly Baclet is a seasoned professional in the luxury goods sector, currently serving as the 360 Merchandising Manager at Chloé since May 2021. Prior experience includes various strategic roles at Richemont from March 2016 to May 2021, such as Senior Project Manager for Fashion & Accessories and Market Analyst for Fashion & High Jewellery, where significant contributions were made to brand equity, strategic development, and competitive analysis. Kelly also held positions at Piaget, Richemont's Consumer Insights department, and Pernod Ricard, fostering expertise in marketing, consumer insights, and operational support. Kelly holds a Master's degree in Management from the University of St Andrews.
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Chloé
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Women Forward. For a Fairer Future. Chloé is a leading luxury Parisian fashion house, embodying a forward-looking yet timeless style and natural femininity. The Maison was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who wanted to liberate women’s bodies from the stiff and formal fashion of the era through her luxury ready-to-wear offering. Since then, the Maison has entrusted a succession of emerging talents to further Aghion’s vision, including Karl Lagerfeld, Stella McCartney, Phoebe Philo, Hannah MacGibbon, Clare Waight Keller, Natacha Ramsay-Levi, Gabriela Hearst and the current creative director, Chemena Kamali. The Maison is committed to producing beautiful products through a purpose-driven model. In October 2021, Chloé received B Corp certification, marking a new stage in the Maison’s transformation.