Chloé
Sara Ann Smith is a seasoned professional in Customer Relationship Management and Data-Driven Marketing, currently serving as a CRM Project Manager at Chloé since May 2022, where expertise includes revamping the newsletter program and implementing personalized customer journeys. Prior experience includes roles as Digital Marketing & CRM Manager at Sarenza, overseeing the Dutch and Belgian markets, and as Assistant Product Manager at JACOBS DOUWE EGBERTS, managing multiple projects for the Tassimo brand. Additional experience encompasses trade marketing at Ferrero and inventory management at Disneyland Paris. Sara Ann Smith holds a Master of Science in Business Administration from EDHEC Business School and a Bachelor of Business Administration from Avans University of Applied Sciences, complemented by international study at LIUC - Università Cattaneo and Washington University in St. Louis.
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Chloé
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Women Forward. For a Fairer Future. Chloé is a leading luxury Parisian fashion house, embodying a forward-looking yet timeless style and natural femininity. The Maison was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who wanted to liberate women’s bodies from the stiff and formal fashion of the era through her luxury ready-to-wear offering. Since then, the Maison has entrusted a succession of emerging talents to further Aghion’s vision, including Karl Lagerfeld, Stella McCartney, Phoebe Philo, Hannah MacGibbon, Clare Waight Keller, Natacha Ramsay-Levi, Gabriela Hearst and the current creative director, Chemena Kamali. The Maison is committed to producing beautiful products through a purpose-driven model. In October 2021, Chloé received B Corp certification, marking a new stage in the Maison’s transformation.