Don Fritschle

Don Fritschle, CHA, CHRM, CHSP, serves as Area Director Franchise Services at Choice Hotels International since March 2014, focusing on performance results and strategic improvements in revenue and guest satisfaction for a portfolio of hotels. Previously, Fritschle was General Manager at Clarion Suites in St. George, UT, from March 1998 to February 2014, where leadership of a 40-member team ensured adherence to brand standards and profit maximization. Earlier roles include General Manager/Director of Operations at Iron Horse Inn in Durango, CO, managing customer service and event operations, and Group Reservation Manager at Hilton Oceanfront Resort.