Choice Hotels
Kristal R Richarte, MBA, is an experienced leader in customer engagement and support, currently serving as the Director of Customer Engagement and Support at Choice Hotels International since August 2022, where oversight of strategic operations for global customer experience is a primary focus. Previously, Kristal held the position of Senior Manager of Patient Benefits at Pacific Dental Services from September 2019 to August 2022, leading patient benefits teams and implementing hospitality methodologies to enhance the patient experience. Kristal's earlier experience includes serving as the Manager of Customer Experience at The Venetian Resort Las Vegas from 2006 to September 2019, where guidance on customer experience strategies and stakeholder relationships was paramount. Educational credentials include a Bachelor of Science in Business Administration and Management and an MBA, both obtained from Western Governors University.
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Choice Hotels
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Choice Hotels International, Inc. is an American hospitality holding corporation based in Rockville, Maryland, in the United States. On ChoiceHotels.com you can book hotels for your business trip or meeting, find a leisure hotel for your weekend getaway family vacation, or even a welcomed stop along the road. Our hotel brands range from Cambria®Hotels & suites®, to our iconic Comfort Inn® and Comfort Suites®, Sleep Inn®, Clarion® hotels, Clarion Point® hotels, Quality Inn®, Econo Lodge® and Rodeway Inn® hotels. You’ll also find extended stay hotels like WoodSpring Suites®, MainStay Suites® and Suburban Extended Stay Hotel® brand hotels that help you feel more at home while you are away for longer stays. Finally, let the destination reach you at the Ascend Hotel Collection® member hotels, which are our one-of-a-kind, upscale hotels committed to connecting you with the local flavor of the area you are visiting.