Lenka Pritchard

Lenka Pritchard, CRME, is an experienced professional in revenue optimization and hotel management, currently serving as Regional Manager for Revenue Optimization Consulting Services at Choice Hotels International since March 2014. In this role, Lenka conducts detailed brand performance analysis for the West Region and manages strategic partnerships to align business objectives. Previously, Lenka held positions including Brand Standards Manager and Senior Revenue Manager at Choice Hotels, as well as General Manager roles at Residence Inn by Marriott and SpringHill Suites by Marriott, demonstrating a strong background in operations, sales, and project management. Lenka also worked as Regional Practice Development Manager at Western Dental, overseeing 12 orthodontic practices with significant annual revenue. Education was completed at Business Academy from 1992 to 1996.