ChoiceOne Bank
William Bruinsma is an experienced banking professional with a strong background in commercial loans and middle market banking. Currently serving as Vice President of Commercial Loans at ChoiceOne Bank since June 2022, William has held senior roles at Huntington National Bank and Chemical Bank, where responsibilities included leadership in commercial lending and banking operations. Prior positions included Vice President at Standard Federal Bank, overseeing business banking in West Michigan, and a lengthy tenure at Bank One. William holds an MBA in Finance and a BBA in Accounting from the University of Michigan - Stephen M. Ross School of Business.
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ChoiceOne Bank
Locally owned for over 110 years, ChoiceOne Bank is a full service financial institution with offices in Kent, Ottawa, Muskegon and Newaygo Counties. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc.