Brad Collins is currently the Associate Director of Analytics & Measurement at choreograph, where they engineer strategic analytics frameworks to enhance campaign performance and optimize audience targeting. Previously, Brad served as a Senior Consultant at Merkle | Cardinal Path, contributing to data-driven insights for clients ranging from startups to Fortune 500 companies. They also held roles as a Marketing Analyst at POOL4TOOL and the President of the CMA EDU chapter at the University of Michigan. Brad is pursuing a Bachelor's Degree in Business Administration with a focus on Marketing and Management at the University of Michigan.
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