Yunshi Li

Yunshi Li is a Lead Data Scientist at Media Optimization, Choreograph, WPP, with a career spanning various roles in data science since 2010. Currently, Yunshi leads initiatives to enhance marketing intelligence through custom algorithms. Previous experience includes serving as a Senior Data Scientist at GroupM Nexus, specializing in AI-driven solutions for digital marketing, and at Verisk, focusing on fraud detection and predictive modeling in insurance. Yunshi's foundational roles involved applications in image recognition, text mining, and satellite imagery analysis. Academically, Yunshi holds a Master’s Degree in Data Science from NYU and a Bachelor of Arts in Business and Statistics from the University of Rochester.