Frances Pickup (née Wood)

Frances Pickup (née Wood) has extensive work experience in market research and analysis. Frances currently works as a Senior Customer Insight Analyst at Chorus NZ Limited since April 2023. Prior to that, Frances worked at Colmar Brunton, a Kantar company, as an Account Director from October 2019 to April 2023 and as a Senior Account Manager from June 2018 to September 2019. Before joining Colmar Brunton, they were a Senior Insight Associate at PwC Research from August 2017 to May 2018. Frances also worked at Optimisa Research Limited as a Research Manager from March 2015 to August 2017 and as a Senior Research Executive from July 2013 to February 2015. Frances started their career at Bezier as a Research Executive from December 2012 to June 2013 and at TLF Research as a Researcher from July 2012 to December 2012 and as a Research Trainee from January 2012 to June 2012.

Frances Pickup (née Wood) has a strong education background in the fields of Marketing and Psychology. Frances pursued their undergraduate studies at the University of York from 2006 to 2009, obtaining a Bachelor of Science (BSc Hons) degree in Psychology. Following their undergraduate studies, Frances attended Durham University in 2010 and 2011, where they achieved a Distinction in Marketing.

In addition to their academic achievements, Frances also holds a certification called the MRS Advanced Certificate in Market and Social Research. Frances obtained this certificate from the Market Research Society in September 2012.