Michel Malkoun

Michel Malkoun has a diverse work experience spanning several years. Michel is currently working as the Chief Growth Officer at Choueiri Group since January 2021. Prior to this, they held the role of Chief Operating Officer at Digital Media Services - DMS - Choueiri Group from April 2011 to January 2021. In this role, they played a key role in forming and leading the digital media arm of the company, resulting in significant revenue growth and establishing the group as the number 1 independent digital house in the MENA region.

Before joining DMS, Michel Malkoun worked as a Regional Sales Director at Choueiri Group from November 2004 to April 2011. In this position, they successfully implemented strategic plans to achieve sales targets and expand the customer base. Michel also played a vital role in integrating top brands into new TV shows as part of the company's growth strategy and digital evolution.

Prior to their tenure at Choueiri Group, Michel Malkoun served as a Regional Branch Manager at Middle East Broadcasting Center from August 1996 to November 2004. In this role, they introduced innovative concepts such as product placement and platforms to empower people, resulting in three successful seasons of the Lux fashion show.

Additionally, Michel Malkoun worked as a Media Consultant at Fikra from January 1995 to August 1996, implementing a business development plan that repositioned a local newspaper to the right audience and doubled revenue within a year. Michel also gained experience in sales strategies as an Account Executive at MAC advertising agency from January 1992 to March 1994, where they played a crucial role in launching a Swedish brand in the Lebanese market.

Michel Malkoun attended Notre Dame University - Louaize (NDU) from 1989 to 1992, where they obtained a Bachelor's degree in Marketing. Prior to that, they attended La Sagesse Brasilia from 1975 to 1988, completing their French baccalaureate.