The fundamental principles of marketing are simple. Customers desire value. Reputation and recognition matter. Price and availability drive purchase decisions. Brands that understand these truths win. But the traditional market-orientation makes a risky assumption. One that is perpetuated by our modern economic systems. The myth that success should be measured by profit alone.

Innovative enterprises, large or small, have the potential to be a transformative force in our world. But only when all stakeholders benefit from business actions. It's my mission to help brands unlock that value and develop strategies that have a ongoing positive impact on people, planet and profit. So we all grow, together.

Chris Martin Consulting

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