Aaron Dyas has extensive experience in the cosmetics and fragrance industry, currently serving as Commercial Director at Parfums Christian Dior since January 2007. In this role, Aaron leads sales for key department stores and chains, managing over 70% of the company's sales and focusing on operational profit and brand representation in the UK market. Previous positions include Senior Commercial Manager, where strategic plans were developed for significant retail partners, and Regional Business Development Manager, focusing on team leadership and market growth. Aaron started the career at House of Fraser as Assistant Department Manager, overseeing a cosmetics department with annual sales of £2.3 million. Aaron holds a Bachelor's degree in Business Management and Communication from Oxford Brookes University.
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