Raïssa Mpandzou

Raïssa Mpandzou is an experienced E-commerce Optimization Manager at Parfums Christian Dior since March 2023, overseeing a team focused on A/B testing, user journey personalization, and anomaly detection to enhance e-commerce performance. Previously, Raïssa held the position of Senior Digital Analyst and Digital Data Analyst at Groupe Pierre & Vacances - Center Parcs, where responsibilities included leading conversion rate optimization strategies and analyzing digital performance. Earlier roles included Digital Project Manager & Analytics/CRM at Total, where Raïssa managed data and digital marketing projects, and a similar position at ENGIE, focusing on business intelligence and site management. Raïssa holds master's degrees in Digital Marketing & Data Analytics from EMLV - École de Management Léonard de Vinci and IIM Digital School.