Gordon Bell

Gordon Bell is an experienced marketing and analytics professional currently serving as the AVP of Global Marketing Data at Chubb, where responsibilities include identifying high-value audiences, establishing data standards, and managing global reporting. Prior to this role, Gordon held positions at Verizon, leading a cross-functional experimentation program to enhance marketing effectiveness, and at Comcast, where strategic testing and analytics efforts supported improved customer engagement. Gordon's extensive background also includes founding LucidView to advance marketing experimentation techniques, serving as Managing Partner at Artestry, and consulting for major companies during a tenure at QualPro. Additionally, Gordon has contributed to academia as an adjunct professor and holds an MBA in Marketing from the University of Maryland and a BA from Bucknell University.