Mike Troup

Senior Brand Manager, Global New Products - White Space Innovation at Church & Dwight Co.

Mike Troup is a Senior Brand Manager at Church & Dwight Co., Inc., where Mike focuses on identifying consumer needs, creating new product commercialization, and developing strategies for Arm & Hammer Home Care brands. Mike has also worked on projects related to OxiClean, Trojan Brands, and other initiatives within the company, driving successful campaigns and programs. Prior to their current role, Mike gained experience in podcast production and marketing, as well as in sales and client relationship management roles in various companies. Mike holds an MBA from Cornell Johnson Graduate School of Management, a Bachelor's degree in English from Haverford College, and a high school diploma from Pittsford Mendon High School.

Links

Previous companies

Stratix Systems logo
Haverford College logo

Timeline

  • Senior Brand Manager, Global New Products - White Space Innovation

    November, 2023 - present

  • Brand Manager Global New Products White Space Innovation

    September, 2022

  • Brand Manager Global New Product Innovation Arm Hammer Cat Litter

    October, 2020

  • Senior Associate Brand Manager Oxiclean

    October, 2019

  • Senior Associate Brand Manager Trojan Brands

    April, 2019

  • Associate Brand Manager Trojan Brands

    July, 2017

  • Brand Marketing Intern

    May, 2016

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