Scott MacDonald is a customer strategy and marketing leader with 20 years of experience guiding brands through innovative business practices and technologies. They have held key positions at organizations such as CIBC, BMO Financial Group, and TD Bank, focusing on customer segmentation, acquisition, and experience. Scott also served as a consultant at Digital Cement and Deloitte Canada, where they specialized in customer strategy. They obtained an MBA from the Richard Ivey School of Business and an HBA from Wilfrid Laurier University.
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