Phil Deconto

Phil DeConto is a seasoned executive with extensive experience in sales, strategy, and trade marketing across prominent organizations. Currently serving as VP of Sales, Strategy, & Trade Marketing at Cibo Vita since February 2024, Phil leads the development of effective sales strategies, mentors high-performing teams, and drives trade marketing initiatives. Prior roles include Vice President of Customer Marketing at Ferrero, where Phil significantly expanded net sales and pioneered key marketing functions, and Director of Category Management & Shopper Insights, successfully integrating Nestle brands into Ferrero's portfolio. Phil's career encompasses leadership positions at companies such as TreeHouse Foods, Conagra Brands, and PepsiCo, showcasing a strong record of driving growth, optimizing processes, and fostering cross-functional collaboration. Phil holds an MBA in Finance from Bryant University and a BA from Bridgewater State University.