Rayara Mendes

Head of International Expansion at Cidadania4u (Cidadania Italiana e Portuguesa)

Rayara Mendes has a diverse work experience spanning various roles and industries. In 2011, they began their career as a Marketing Intern at SBT, where they gained valuable experience in the field. Rayara continued to grow within the company, progressing to roles such as Marketing Assistant and Marketing Analyst before eventually becoming a Marketing Coordinator. In 2019, Rayara briefly worked as a Sales Assistant at Herbal Packs. Later that year, they joined SBT again, this time as a Junior Account Executive. Rayara quickly advanced to the position of Senior Account Executive before leaving the company in 2022. Currently, Rayara is working as the Head of International Expansion at Cidadania4u, where they focus on the Italian and Portuguese citizenship sector. Rayara'sextensive experience in marketing and sales, coupled with their international expansion role, make their a valuable asset to any organization.

Rayara Mendes completed their education in a chronological order. Rayara first pursued a Bachelor's degree in media and advertising from Universidade Católica de Brasília, from 2009 to 2012. Four years later, they enrolled at FGV - Fundação Getulio Vargas and obtained a Master of Business Administration (M.B.A.) degree specializing in Marketing, completing their studies in 2016. In 2018, Rayara attended Envirotech Education, where they received a Diploma of Project Management, focusing on Project Management.

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