Bianca Silva is an experienced professional in CRM and digital marketing, currently serving as a Senior Analyst at Cielo since June 2022, focusing on Salesforce Marketing Cloud. Prior roles include a Senior CRM Analyst at vhsys, where responsibilities included lead generation through various communication channels and process optimization, and a Growth Marketing Analyst at Distrito, specializing in email campaigns and conversion experiments. Additionally, Bianca held positions at Squid and Rock Content, enhancing CRM strategies and client success for diverse projects. With a background beginning at PwC Brazil, Bianca's educational qualifications include a degree in Marketing and Advertising from Universidade Anhembi Morumbi.
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