Keaton Sedam

Keaton Sedam has a diverse work experience in various industries. In 2023, they worked as a Brand Manager for Cigar City Brewing, focusing on driving growth for Jai Alai, the company's leading craft brand. Their responsibilities included managing brand innovation, marketing and media plans, sponsorship and partnership opportunities, and POS and merchandise. Prior to this, in 2021, Keaton worked for Gopuff as an Associate Category Manager and later as an Assistant Category Manager, where they developed and maintained the brand and customer experience within the craft and domestic beer categories. Keaton also strategized with suppliers to elevate their brands within retail channels. From 2018 to 2021, Keaton worked for Sierra Nevada Brewing Co., first as an Area Marketing Manager and then as a Trade Marketing Coordinator. In these roles, they managed field marketing operations, developed tactical marketing plans, executed marketing programs, and focused on increasing brand awareness and growth. Before that, Keaton served as the Assistant Director of Undergraduate Admissions at Yale University from 2015 to 2017, where they crafted marketing plans and managed regional admissions. In addition, they have experience working as a Brand Activation Manager at Anheuser-Busch, a Civic Engagement Leader for the City of Santa Clarita, and an Assistant to Field Representatives at the California State Assembly. Keaton also worked as an Office Administrator at The Paseo Financial Group, Inc. and as a Retention Services Consultant at College Now Greater Cleveland.

Keaton Sedam received a Bachelor of Arts (BA) degree in American Studies from Yale University, where they were enrolled from 2009 to 2013.