Jeffrey Lye

Jeffrey Lye is an experienced marketing professional currently serving as VP of Performance Marketing for both Group Digital Channels & Communication and Consumer Marketing at CIMB since April 2022. Prior to this role, Jeffrey was Senior Manager of Digital at IHH Healthcare from February 2021 to February 2022, and AVP of Digital Marketing at Desaru Coast Malaysia between 2019 and 2021. Jeffrey's extensive career also includes positions as Assistant Vice President of Group Marketing at Themed Attractions Resorts & Hotels Sdn Bhd, Digital Marketing Manager at Proton, and Project Manager/Information Architect at Brightlemon. Early career experience features roles such as UX Designer at Synesis Design Intelligence and Rotoscope Artist at Framestore. Jeffrey holds an MA in Communication Design from the University of the Arts London and a BA in Visual Communication from Birmingham City University, along with additional studies at UAL Central Saint Martins.