Steve Francis is an experienced digital analytics and optimisation professional currently serving as the Head of Digital Analytics and CRO at cinch since 2024. Previously, they held the position of Head of digital analytics and optimisation for O2 (Telefónica UK) from 2012 to 2023, where they led a team focused on maximising digital analytics and experimentation to enhance sales conversion and user experience. Steve's earlier roles include Analysis Manager and Senior Marketing Analyst, where they specialized in insight analysis, predictive modeling, and campaign performance evaluation. They earned a First Class Honours degree in Psychology from the University of Leicester in 2000.
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