Tsz Shan Yuen

Tsz Shan Yuen is a marketing professional with experience in various sectors, including web3, travel retail, and cosmetics. Currently serving as a Marketing Officer at HK Express since March 2023, Tsz Shan previously held the position of Project Associate at CinchBlock, managing web3 projects and executing marketing strategies across different social media platforms. Prior roles include a digital education internship at LVMH Perfumes & Cosmetics, where data analysis and user trend forecasting were key responsibilities, and a marketing internship at Madhead, supporting advertising campaigns for a widely followed mobile game. Earlier experience includes marketing internships at Origins and ASA Innovation and Technology, providing competitive analysis and strategic marketing insights. Tsz Shan holds a double major in Marketing and Operation Management from The Hong Kong University of Science and Technology.