Cineplex Digital Media
Jessica Creces (McElhone) is currently the SVP Strategic Growth at Cineplex Digital Media, handling responsibilities such as Product, Marketing, Data Science, and Business Strategy. With a strong background in Product Management and Data Science, Jessica also serves as Chair of the Advisory Board for the Master of Digital Product Management Program at the Smith School of Business at Queen's University. Previously, Jessica held key positions at companies such as Christie Digital Systems, D2L, BlackBerry, and RBC, focusing on strategic marketing management, market intelligence, and analyst relations. With a MSc in Technology Management and a BSc in Computer Science, Jessica brings a wealth of expertise to the industry.
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Cineplex Digital Media
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Cineplex Digital Media offers the complete package of strategic expertise, world-class content creation, data analytics, and executional innovation to ensure that every screen no matter the format, becomes one of the most powerful connection points between a business and its customers. Its clients include major brands such as Tim Hortons Inc., RBC Royal Bank, Oxford Properties Group, Scotiabank, A&W Food Services of Canada Inc., American Dairy Queen Corporation, Morguard, Toys"R"Us and Ivanhoe Cambridge.