Tharani Welihinda

Tharani Welihinda is an accomplished digital marketing professional with extensive experience in performance marketing and digital strategy across various industries, particularly in hospitality. Currently serving as the Assistant Director - Digital at Cinnamon Hotels & Resorts since April 2022, Tharani leads direct revenue generation efforts in the Maldives, oversees brand-wide performance marketing initiatives, and collaborates with multiple stakeholders. Previous roles include Manager - Digital Strategy & Online Marketing at Cinnamon Hotels & Resorts, Digital Project Manager at Popkorn, and Assistant Manager - Digital at Isobar Sri Lanka, where Tharani developed strategic digital executions for notable brands. With early experience as a Senior Digital Marketing Analyst and a Trainee Marketing Executive, Tharani possesses a solid foundation in paid media, SEO, and content marketing. Tharani holds a Bachelor's Degree in Information Systems and Business Management from the University of Westminster and is pursuing a Professional Certificate in Marketing from CIM.