cip marketing
Laetitia Müller is an experienced professional in marketing and brand activation, currently serving as Senior Project Manager for cip marketing GmbH since July 2014. In this role, Laetitia develops tools to drive traffic, increase sales, and enhance brand awareness, specifically for adidas retail stores and outlets. Previous leadership positions include managing the "Retail Experts" team, overseeing visual merchandising and sell-out programs for adidas and Reebok, as well as guiding the adidas Brand Ambassador team in Germany. Laetitia's career began with freelance work as an adidas Brand Coach and included an internship in trademarketing at adidas. Educational qualifications include a Master of Arts in Sport, Media, and Communication Research from Deutsche Sporthochschule Köln, along with a Bachelor of Arts in Sport Management and Communication.
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cip marketing
cip is an independent, international retail and event marketing agency from the Bavarian outback. Our global network spans offices and employees across 25 countries. We transform brand promises into sales revenue: by looking through the eyes of the consumer we evolve creative ideas into concepts with a focus on feasibility and implementation excellence. From shop design, sales promotion, product training and visual merchandising to brand event, hospitality and trade fair – we work with an open mindset and a down-to-earth attitude. Always.