Laetitia Müller

Laetitia Müller is an experienced professional in marketing and brand activation, currently serving as Senior Project Manager for cip marketing GmbH since July 2014. In this role, Laetitia develops tools to drive traffic, increase sales, and enhance brand awareness, specifically for adidas retail stores and outlets. Previous leadership positions include managing the "Retail Experts" team, overseeing visual merchandising and sell-out programs for adidas and Reebok, as well as guiding the adidas Brand Ambassador team in Germany. Laetitia's career began with freelance work as an adidas Brand Coach and included an internship in trademarketing at adidas. Educational qualifications include a Master of Arts in Sport, Media, and Communication Research from Deutsche Sporthochschule Köln, along with a Bachelor of Arts in Sport Management and Communication.