Becky Wiechman

Becky Wiechman serves as the Executive Director of Consumer & Shopper Insights at Circana since 2018, following the merger of The NPD Group and Information Resources Inc. Prior to Circana, Becky held the position of Director of Analytics at Ipsos in North America from 2015 to 2018, where responsibilities included research and insights. Becky also worked as a Senior Associate at Benenson Strategy Group and as Director of Customer Insight at UBM. Earlier experience includes roles at Toys R Us and Borders Group, where Becky focused on strategy and consumer insights and marketing research. Education includes an MBA in Marketing, Corporate Strategy, and Organization Management from the University of Michigan - Stephen M. Ross School of Business, along with a BA in Religion and Spanish from Hope College. Additionally, Becky participated in the University of Michigan Summer Institute of Survey Research Techniques in 2007.