Dallas Reed

Dallas Reed has over 15 years of experience in client development and strategic leadership roles within Circana, contributing to various initiatives such as data activation, retailer collaboration, and market research across multiple industries. As Executive Director of Gateways Activation, Dallas leads large-scale client engagements to support Retailer Gateway programs. Previous roles include management of partnerships in Hardlines and Home Improvement categories, where Dallas emphasized data-driven storytelling and commercial team development. Prior to Circana, Dallas served as Market Research Manager at Nucletron, building market research infrastructures, and held a managerial position at ADVO focused on targeted marketing solutions. Dallas holds a Bachelor of Science in Business Administration with a concentration in Marketing from Shippensburg University of Pennsylvania.