David Cane is currently the Insights Director at Circana, where they lead client initiatives. Previously, David held various roles at Unilever, including Business Operations Manager for multiple categories, and they also served as a Senior Insight Manager at IRI, working with major UK clients in the grocery sector. David founded David Cane Consulting in 2020, offering freelance expertise in insights and category management. They began their career as a Product Development Engineer at Land Rover, following a BEng in Mechanical Engineering from the University of Birmingham.
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