James Watson is an experienced professional in international business development and sales, currently serving as the Director of International Business Development at Circana since March 2023. Previously, James held the same title at IRI from November 2021 to March 2023, where the focus was on leveraging big data and analytics for client growth in various sectors. Prior roles include VP of Sales for Northern Europe and Executive Client Partner at Market Logic Software, UK Sales Director at censhare AG, and positions at Adobe and Future Publishing, where James was engaged in digital marketing solutions and advertising management. James began a career in media sales with Electronic Arts and Emap, contributing to successful media solutions and account management. James holds a BSC Hons degree in Food Marketing Management from Sheffield Hallam University.
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