Lucille Toniolo is a seasoned marketing professional with extensive experience in the retail and restaurant sectors. Currently serving as Vice President of Marketing Effectiveness at Circana since August 2025, Lucille previously held the same title at Nielsen from July 2006 to August 2025, where responsibilities included driving media success for advertisers. Earlier roles at Nielsen included Director and Associate Client Director, focusing on data-driven insights to optimize marketing strategies for retail clients. Prior to working at Nielsen, Lucille was a Senior Manager Client Service at PepsiCo from June 2003 to June 2006, and began career as a Spectra Analyst at Spectra Marketing from 2001 to 2003. Lucille holds a Master's degree in Legal Studies from the University of Southern California and dual Bachelor's degrees in Marketing and Marketing Management from the University of Maryland.
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