Massimo Scano is a seasoned professional in media and analytics, currently serving as a Media & Analytics Account at Circana since April 2023. Prior to this role, Massimo held the position of Associate Director at IRI Infoscan from January 2010 to March 2024, focusing on sales accounts related to Trade Marketing solutions, Category and Space Management, and shopper behavior studies. Earlier in the career, Massimo worked as a Category Manager for supermarkets at Auchan and as a Store Consultant at DESPAR, where responsibilities included support for Space Management and economic analysis. Massimo's educational background includes a degree from Università Cattolica del Sacro Cuore, completed in 1993.
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