Matt Roadfeldt

Vice President, Client Insights at Circana

Matt Roadfeldt has over 20 years of work experience in various roles and industries. Matt currently works as a Principal, Client Insights at Circana since 2023. Prior to that, they held the same position at IRI from 2016. Matt has also worked at Colgate-Palmolive as a Retail Category Development Manager and at PepsiCo as a PepsiCo Category Manager for Target Team and Quaker Foods. In addition, they have experience as a Category Development Manager at Brown-Forman, Associate Product Manager and Merchant Analyst-Home Theater at Best Buy, Account Executive-Merchandise Sales at Lamont Marketing, and Product Test Editor at PGA TOUR Partners. Matt started their career as an Account Executive at AppleOne Employment Services.

Matt Roadfeldt earned a B.B.A. in Marketing from the University of North Dakota.

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