Matt Roadfeldt has over 20 years of work experience in various roles and industries. Matt currently works as a Principal, Client Insights at Circana since 2023. Prior to that, they held the same position at IRI from 2016. Matt has also worked at Colgate-Palmolive as a Retail Category Development Manager and at PepsiCo as a PepsiCo Category Manager for Target Team and Quaker Foods. In addition, they have experience as a Category Development Manager at Brown-Forman, Associate Product Manager and Merchant Analyst-Home Theater at Best Buy, Account Executive-Merchandise Sales at Lamont Marketing, and Product Test Editor at PGA TOUR Partners. Matt started their career as an Account Executive at AppleOne Employment Services.
Matt Roadfeldt earned a B.B.A. in Marketing from the University of North Dakota.
March, 2023 - present
Senior Vice President, Client Insights at SMG
Vice President, Client Insights at Spins
Vice President, Client Insights at Comscore
Vice President, Client Insights at Comscore
Vice President, Client Insights & Strategy at Thrivent