Michael Zeng is a Data Analyst at Circana, a company formed from the merger of The NPD Group and IRI since March 2023. Prior to this role, Michael served as Manager of Research and Development and Specialist at The NPD Group from February 2019 to March 2023, where responsibilities included managing alternative datasets, conducting industry-wide data analysis, and developing algorithms to enhance data products. Earlier experience includes serving as a Lab Assistant at Baruch College from 2015 to 2018 and working as a Junior Data Analyst at OTG Management in 2017, focusing on sales data analysis. Michael Zeng holds a Bachelor of Arts degree in Mathematics from Baruch College, completed in 2017.
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