Peter Zsamboky

Peter Zsamboky is a seasoned professional with extensive experience in data acquisition and market research. Currently serving as Senior Director of Global Data Acquisition at Circana, formerly The NPD Group, Inc., Peter manages data collection for the ReceiptPal app and oversees various aspects of app development, member recruiting, and partner relationships. Previous roles include Director of Media and Entertainment at Maru/Matchbox, where Peter guided cable and telecom clients through industry dynamics, and Director of Market Research at Cablevision, managing a range of research initiatives. Peter co-founded Okos Group, Inc. and has held positions at InsightExpress, OTX Research, Ipsos, and The NPD Group. Peter holds an MBA in Marketing and a BSAT in Architecture from the New York Institute of Technology.