Rosmin Varghese

Rosmin Varghese is a seasoned marketing effectiveness professional with extensive experience in advanced analytics and marketing optimization across various industries. Currently serving as Senior Manager for Marketing Effectiveness at Circana since August 2025, Rosmin collaborates with key APAC clients to enhance brand performance through solutions such as Marketing Mix Modelling. Prior roles include Senior Manager and Manager at Nielsen, where Rosmin led marketing mix modeling projects for major clients in CPG and retail sectors. Additional experience includes roles at InMobi, and earlier positions at Nielsen focusing on global FMCG clients, as well as internships at the Competition Commission of India and the Kerala State Planning Board. Rosmin holds a Master of Arts in Applied Economics from the Centre for Development Studies at Jawaharlal Nehru University and a Bachelor of Arts in Economics from St. Stephen's College, Delhi.